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Blog 18 - Smarter go-to-market strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/how-proposal-people-win-business monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760627731002-0I44WGW7AAUN3ESDS2JV/Untitled%2Bdesign%2B%2899%29.webp Thoughts - People Win Proposals - Elevating Talent in Competitive Pursuits Webinar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/bq-22-the-bid-feedback-paradox monthly 0.5 2025-07-10 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/024eff89-b484-4e43-adc1-c64be52e73e7/Untitled+design+%2886%29.png Thoughts - BQ 22 - The Bid Feedback Paradox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/leadership-development-for-bidding-people monthly 0.5 2025-09-23 https://www.growthignition.co.uk/thoughts/reviewing-bid-submissions monthly 0.5 2025-12-17 https://www.growthignition.co.uk/thoughts/re-competes-are-all-that monthly 0.5 2025-09-23 https://www.growthignition.co.uk/thoughts/storyboarding-is-crucial-in-writing-successful-bids-and-proposals monthly 0.5 2026-01-27 https://www.growthignition.co.uk/thoughts/case-study/rullion monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/cvs-have-to-be-heroically-specific monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/case-study/stone monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/people-buy-people-and-the-value-they-create-for-them monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/a-short-solo-ramble-on-how-to-double-the-margins-of-your-firm monthly 0.5 2025-09-23 https://www.growthignition.co.uk/thoughts/top-tip-readability monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/case-study/cast-interiors monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/mind-your-clarifications monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/how-are-things-going-with-the-new-procurement-act-with-rebecca-rees monthly 0.5 2025-09-23 https://www.growthignition.co.uk/thoughts/making-the-most-out-of-your-time-at-ukreiif-marketing-bd-special monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/researching-opportunities monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/winning-work-and-growing-a-business-in-the-defence-sector monthly 0.5 2025-09-23 https://www.growthignition.co.uk/thoughts/perfect-client monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/case-study/arcadis monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760627852724-SC3ZSSQUOOO546Q6SBA0/Arcadis.webp Thoughts - 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Hello! So, the new Procurement Act, for those interested in working with UK government and public bodies, goes live on the 24th of February (Monday next week). https://www.growthignition.co.uk/thoughts/case-study/kier-infrastructure monthly 0.5 2026-01-20 https://www.growthignition.co.uk/thoughts/ai-in-bids-and-proposals monthly 0.5 2025-02-27 https://www.growthignition.co.uk/thoughts/blog-1 monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/bq20-a-christmas-vision monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/57ad0425-db20-4361-89bc-03a95fdaba5d/Jeremy+Brim+%285%29.png Thoughts - BQ 20 - A Christmas Vision - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/the-new-procurement-act monthly 0.5 2025-11-11 https://www.growthignition.co.uk/thoughts/mastering-capture-webinar monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760629246684-RDKTCIWXJGYYJ4YJBURQ/12.webp Thoughts - Mastering Capture Webinar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/what-does-industry-need-from-government-to-improve-public-sector-procurement monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/12ac3640-b105-4cdd-9183-18ec934b00bc/Mother%27s+Day+Shop+Sale+Banner.png Thoughts - What does industry need from government to improve public sector procurement? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/frameworks-are-all-that-with-scott-clark monthly 0.5 2025-11-11 https://www.growthignition.co.uk/thoughts/case-study/reds10 monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/bq18-joining-the-dots monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/d97411eb-dee0-454c-bb24-32b9c6a0e4e9/Screenshot+2024-07-03+at+12.49.47.png Thoughts - BQ18 - Joining the Dots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/recipes-for-winning monthly 0.5 2025-11-11 https://www.growthignition.co.uk/thoughts/win-more-bids-with-capture-management monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760629465641-ICP6OEFR28NYCTDJMV1N/Cover%2Bimages%2Bfor%2BLD%2B1.2-2+%281%29.webp Thoughts - Win More Bids with Capture Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/bq19-selectivity-and-solution-is-everything monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/309c2a73-1d41-446a-b9be-805ec3a8e733/Screenshot+2024-07-03+at+12.17.20.png Thoughts - BQ19 - Selectivity and Solution is Everything - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/fireside-chat-on-ai-with-darrell-woodward monthly 0.5 2025-11-11 https://www.growthignition.co.uk/thoughts/joining-the-dots-from-kam-to-bidding monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/b43dd48c-2c68-45ef-93f4-0eb4422c9a8a/Screenshot+2023-12-04+at+13.56.22.png Thoughts - 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Harrow Green https://www.growthignition.co.uk/thoughts/bq10-the-time-is-now monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/237730e6-0887-4903-9989-e01f2a55c292/Screenshot+2023-12-08+at+15.02.33.png Thoughts - BQ 10 - The time is now - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/winning-with-account-based-marketing monthly 0.5 2024-04-19 https://www.growthignition.co.uk/thoughts/case-study/structure-tone monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760630026044-BAQ9R076HAKL8D3JU7OG/structure_tone+%281%29.webp Thoughts - StructureTone https://www.growthignition.co.uk/thoughts/five-things-to-avoid-when-bidding-for-work monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760630071465-NMPUU3BWH0UFJWOTZPJ5/blog.webp Thoughts - Five things to avoid when bidding for work https://www.growthignition.co.uk/thoughts/bsi-pas360-in-review monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/dbt monthly 0.5 2025-11-26 https://www.growthignition.co.uk/thoughts/bq09-surviving-snakes-and-ladders-by-not-rolling-the-dice monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/f7d2377d-2b5c-405b-b75d-c11c353c87df/Screenshot+2023-12-08+at+15.52.31.png Thoughts - BQ 09 - Surviving ‘Snakes and Ladders’ by not rolling the dice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/case-study/quod-kam monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760630177090-OGAQF4AGWLRUFJJXUT7U/Index-Banner.webp Thoughts - Quod KAM https://www.growthignition.co.uk/thoughts/christmas-chat-with-julian-and-jack monthly 0.5 2024-04-19 https://www.growthignition.co.uk/thoughts/top-tips-for-researching-opportunities monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/499d7eba-6973-4e94-b575-8fefc348bd5d/Workshop+-+hands.jpg Thoughts - Top tips for researching opportunities https://www.growthignition.co.uk/thoughts/case-study/amey monthly 0.5 2024-04-19 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1697538383071-HCBA6ZB5MN4WEKYL0U4B/Growth%2BIgnition%2Bclient%2BAmey.jpg Thoughts - Amey Capture https://www.growthignition.co.uk/thoughts/our-growth-ignition-rebrand-seo monthly 0.5 2024-04-19 https://www.growthignition.co.uk/thoughts/bq08-capture-creating-great-opportunities monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/987fe8cb-c5c6-4852-9f0d-556905316d56/Capture%2C+Creating+great+opportunities+cover+for+BQ+article.png Thoughts - BQ 08 - Capture, creating great opportunities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.growthignition.co.uk/thoughts/when-flying-the-kite-of-work-winning-in-a-gale-are-you-a-chicken-or-a-pig monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/87a5ed99-dd32-43eb-b7b3-a0fa793c3258/Kite.jpg Thoughts - When flying the kite of work winning in a gale – are you a chicken or a pig? https://www.growthignition.co.uk/thoughts/driving-through-the-sales-funnel monthly 0.5 2024-04-19 https://www.growthignition.co.uk/thoughts/case-study/kier-civils monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/9d2047bf-fade-4b56-8602-8f61c2938906/Kier-Civils.jpg Thoughts - Kier Civils https://www.growthignition.co.uk/thoughts/business-growth-programme monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/marketing-and-winning-business-abroad monthly 0.5 2024-04-19 https://www.growthignition.co.uk/thoughts/business-growth-challeng monthly 0.5 2025-10-16 https://www.growthignition.co.uk/thoughts/case-study/stantec monthly 0.5 2024-04-23 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1697538683142-8SOYD93R413V6DZL6D2Q/Growth+Ignition+Client+-+Stantec.jpeg Thoughts - Stantec https://www.growthignition.co.uk/thoughts/career-longevity-in-proposals monthly 0.5 2024-04-19 https://www.growthignition.co.uk/thoughts/category/Announcement monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Capture+Training monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Webinar monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Article monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Podcast monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Bid+Team monthly 0.5 https://www.growthignition.co.uk/thoughts/category/APMP monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Advisory monthly 0.5 https://www.growthignition.co.uk/thoughts/category/KAM+Training monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Maturity+Benchmarking monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Presentation+Training monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Bid+Process+Design monthly 0.5 https://www.growthignition.co.uk/thoughts/category/News monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Bid+Writing+Training monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Process+Design monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Blog monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Bid+Team+Training monthly 0.5 https://www.growthignition.co.uk/thoughts/category/Artcle monthly 0.5 https://www.growthignition.co.uk/thoughts/tag/News monthly 0.5 https://www.growthignition.co.uk/thoughts/tag/Podcast monthly 0.5 https://www.growthignition.co.uk/thoughts/tag/Blog monthly 0.5 https://www.growthignition.co.uk/thoughts/tag/Case+Study monthly 0.5 https://www.growthignition.co.uk/consulting daily 0.75 2026-11-08 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1589551877069-QJ27DQUUNOKEJEQPO739/Review+and+Finalise.jpg Consulting - Strategy Many organisations struggle to form a coherent view of their aspirations for the future and plans for how to achieve them. We research and facilitate robust fully integrated pragmatic strategic plans to deliver sustainable predictable growth for our clients, their stakeholders and investors. We inform strategy with market research and insight. We facilitate and manage business planning. We deliver impactful marketing planning, brand & thought leadership grounded in value propositions and messaging that resonate. https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1589551923010-NDJX2XF96WHK2YGJ9D98/handshake.jpg Consulting - Client development Growth can be unpredictable and uncontrolled, with limited visibility of pipeline and missed opportunities haunting the business if structure isn’t present. We maximise lead generation, account growth, client retention and cross sell through improved quality of insight and conversation. We help our clients grow predictably through research, planning and execution of structured high performing client development programmes. https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1589551982991-9AE70F4EN5T8C4CJLLCR/Workshop+Informal+Workplace.jpg Consulting - Capture An arms race has begun in many markets, with successful work winning functions actively shaping opportunities for themselves and excluding others. We increase win rates, drive higher likelihood of negotiated deals, reduce cost of sale and improve margins through precision capture of pursuits. We drive successful capture planning and execution through pinpoint research, aligned tactical marketing reach-back, co-creating solutions and extending influence with - right people, right place, right time - having insightful conversations https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1589553807854-5NC20Z76EQSD5WH3E7D2/blog.jpg Consulting - Bids and proposals Submitting winning tenders isn’t easy. Whether you’re a giant corporate or an SME - bringing the focus of the business to aggregate intel, shape a winning proposition and solution and to develop compelling content through a structured process takes capacity, entrepreneurial skills and experience. Perhaps what we are best known for, we win deals. When it comes to formulating your solutions and offers to clients, we are unrivalled in increasing win rates at higher margins with less heartache. We assembled teams of bid directors, managers, writers for specific opportunities, bespoke and dedicated to winning your deal in your sector. https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1589553913592-60NMXBZLTXE4TEDY8NTF/Capture+Management.jpg Consulting - Pitching and presenting When push come to shove your presentation or pitch for that key deal has to go well. It has to be thoughtfully structured and prepared and practiced with precision. We’re expert in training, coaching and preparing teams for a winning pitch or presentation using our `talk through – walk through – run through’ prep methodology. https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1589554863678-LDFCCECVREZHKA0WYLGO/typing.jpg Consulting - Feedback The discipline of gaining insightful feedback from clients is what sets great businesses apart. Their feedback is essential in continuing to shape and deliver valuable products and services that assure your favoured position. We bring deep experience of running independent client satisfaction insight programmes to inform continuous improvement. We segment feedback requirements into strategic, tactical and baseline, providing resources and tools for senior face to face, telephone and online feedback capture. We deliver programmes for general business improvement and quality management, for specific bid submission feedback and for incumbent / rebid strategy and preparation https://www.growthignition.co.uk/contact daily 0.75 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/014ccce0-c722-4203-8349-60b5b538c5fe/Jeremy-Brimm.jpg https://www.growthignition.co.uk/job-hunting-webinar daily 0.75 2025-10-16 https://www.growthignition.co.uk/morgan-sindall-case-study daily 0.75 2025-10-16 https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1593689292905-ACT0T6CRACDCY7EWFKYN/Map Morgan Sindall Case Study - Growth Strategy We started by developing an understanding of which sectors and clients in the area had pipelines of work off into the future, over the next three to seven years. We created a single database of leads by taking data scrapes from Glenigan and Builders Conference, as well as undertaking desktop research on every public body available. We cleaned the data and ran analytics on it to cut it by sector, client, geography and competition. We then overlaid where current relationships were and knowledge of client behaviours, in effect running an early bid / no-bid on every opportunity to aid prioritisation. . This all informed a recommendation of six strategic zones / towns, where we should focus our efforts, and five tactical ones where we should maintain relationships. Marketing - based on the strategy, we then worked to develop a tactical marketing plan and B2B strategy to drive aligned activity and spend to propel the pipeline, returning maximised ROI. https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/bb0ca366-5378-4ea9-9b9a-37cb2152957e/Account+Planning Morgan Sindall Case Study - Account Planning We then developed Account Plans for the top five prospects and top four current clients. We relationship mapped the clients with the senior team, breaking down all the key players within clients and their stakeholders, assigning leaders to work with Jeremy on each account and building out a plan of action to land and expand our influence. https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1593689690521-WPEM6VM0XYLPJD3D3GAS/4+step+process+on+capture Morgan Sindall Case Study - Capture As opportunities became clear, we created full capture plans for longer term pursuits (9 months+ from tender) and accelerated pursuit plans for those that were sooner. These gained sponsorship from the leadership team, driving aligned thinking and action in pursuit of the deals, ensuring we leveraged absolutely everything we could pre-bid to be as well positioned for the win as we could be. https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1593689222382-H66M2AVVV6YTH04YEZZV/Workshop Morgan Sindall Case Study - Proactive Proposals As a tool to gain senior influence with prospective clients with programmes of projects, we developed some proactive proposals to be used as entry point discussion topics for meetings with senior stakeholders. In many case we took the philosophy that ‘if we shoot for the stars, we might hit the moon’ - going in with big ideas to solve their business problems at a senior level and then working our way down, gaining sponsored introductions to key decision makers https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/9115773f-d173-40f2-a354-bfb7a43f6039/Team+work Morgan Sindall Case Study - Bidding Although not in our scope of services for our work with the area, Jeremy was drawn in to working on some bids, supporting on a couple of national framework bids, and supporting the NHC Pre-Con team with bid strategy on pursuits that had transitioned from capture to live bids, including successfully on Glebe Meadows School with Milton Keynes Council. 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