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      <image:title>Thoughts - Blog 18 - Smarter go-to-market strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts - People Win Proposals - Elevating Talent in Competitive Pursuits Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts - BQ 22 - The Bid Feedback Paradox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Hello! So, the new Procurement Act, for those interested in working with UK government and public bodies, goes live on the 24th of February (Monday next week).</image:caption>
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      <image:title>Thoughts - BQ 20 - A Christmas Vision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts - Mastering Capture Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts - What does industry need from government to improve public sector procurement? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts - BQ18 - Joining the Dots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts - Win More Bids with Capture Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/309c2a73-1d41-446a-b9be-805ec3a8e733/Screenshot+2024-07-03+at+12.17.20.png</image:loc>
      <image:title>Thoughts - BQ19 - Selectivity and Solution is Everything - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2025-11-11</lastmod>
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    <lastmod>2024-12-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/b43dd48c-2c68-45ef-93f4-0eb4422c9a8a/Screenshot+2023-12-04+at+13.56.22.png</image:loc>
      <image:title>Thoughts - AKAM Article - Joining the dots: From Kam to Bidding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Thoughts - RLB</image:title>
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  <url>
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    <lastmod>2025-11-11</lastmod>
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    <image:image>
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      <image:title>Thoughts - Joining the dots</image:title>
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    <lastmod>2024-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/547f4ef6-4ac2-452f-9b87-2f0e6f7aecc0/BQ17-LinkedIn-Jeremy-Brim.jpg</image:loc>
      <image:title>Thoughts - BQ17 - Look before you leap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2025-11-11</lastmod>
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      <image:title>Thoughts - ISG</image:title>
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    <lastmod>2025-11-11</lastmod>
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    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/6fe9805c-0fb9-40d5-a1ea-e4ecc95c63ad/Linesight.jpeg</image:loc>
      <image:title>Thoughts - Linesight</image:title>
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    <lastmod>2025-10-16</lastmod>
    <image:image>
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      <image:title>Thoughts - Capturing your fair share</image:title>
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    <loc>https://www.growthignition.co.uk/thoughts/alliancing-all-the-way</loc>
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    <lastmod>2025-11-11</lastmod>
  </url>
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    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/9441b1b0-9091-4c02-8190-02d600b3005a/Quod.jpeg</image:loc>
      <image:title>Thoughts - Quod</image:title>
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    <priority>0.5</priority>
    <lastmod>2024-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/5a88c37c-3674-4e9f-826e-9cc047a089c4/Screenshot+2023-11-18+at+21.36.37.png</image:loc>
      <image:title>Thoughts - BQ16 - Seeing the Bigger Picture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.growthignition.co.uk/thoughts/new-procurement-regs-rebecca-rees</loc>
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    <lastmod>2025-11-11</lastmod>
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    <lastmod>2025-10-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760629823526-TPNWK8BUETXH7H4GRALI/Buro%2BHappold+%281%29.webp</image:loc>
      <image:title>Thoughts - Buro Happold</image:title>
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    <lastmod>2024-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/6c274089-6ac1-4368-adb9-c2a788b4c638/morgan-sindall-vector-logo.png</image:loc>
      <image:title>Thoughts - Morgan Sindall Growth Story</image:title>
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    <lastmod>2025-11-11</lastmod>
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    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760629868596-S4RX0411TWJRZD1WFCBC/Coast%2Bto%2BCapital.webp</image:loc>
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    <lastmod>2024-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/77ca61b6-30a3-4a44-b55e-663b2018fabb/Screenshot+2023-12-08+at+16.11.46.png</image:loc>
      <image:title>Thoughts - BQ 15 - People first digital transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.growthignition.co.uk/thoughts/case-study/stantec-2</loc>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Thoughts - Stantec</image:title>
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    <lastmod>2024-04-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/e1a33f86-a6ae-4551-af3a-23133c67dcd3/Screen-Shot-2022-05-09-at-15.46.38.jpg</image:loc>
      <image:title>Thoughts - Willmott Dixon / Scape</image:title>
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    <loc>https://www.growthignition.co.uk/thoughts/case-study/harrow-green</loc>
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    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760629977670-Y1JBTFBV15ZJSLESAUT8/harrow-green-lorry_1.webp</image:loc>
      <image:title>Thoughts - Harrow Green</image:title>
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    <loc>https://www.growthignition.co.uk/thoughts/bq10-the-time-is-now</loc>
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    <lastmod>2024-12-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/237730e6-0887-4903-9989-e01f2a55c292/Screenshot+2023-12-08+at+15.02.33.png</image:loc>
      <image:title>Thoughts - BQ 10 - The time is now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.growthignition.co.uk/thoughts/winning-with-account-based-marketing</loc>
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    <lastmod>2024-04-19</lastmod>
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    <loc>https://www.growthignition.co.uk/thoughts/case-study/structure-tone</loc>
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    <lastmod>2025-10-16</lastmod>
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    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1760630071465-NMPUU3BWH0UFJWOTZPJ5/blog.webp</image:loc>
      <image:title>Thoughts - Five things to avoid when bidding for work</image:title>
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    <lastmod>2025-10-16</lastmod>
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    <loc>https://www.growthignition.co.uk/thoughts/dbt</loc>
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    <lastmod>2025-11-26</lastmod>
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    <lastmod>2024-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/f7d2377d-2b5c-405b-b75d-c11c353c87df/Screenshot+2023-12-08+at+15.52.31.png</image:loc>
      <image:title>Thoughts - BQ 09 - Surviving ‘Snakes and Ladders’ by not rolling the dice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthignition.co.uk/thoughts/case-study/quod-kam</loc>
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    <lastmod>2025-10-16</lastmod>
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    <lastmod>2024-04-19</lastmod>
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    <lastmod>2025-06-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/499d7eba-6973-4e94-b575-8fefc348bd5d/Workshop+-+hands.jpg</image:loc>
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    <priority>0.5</priority>
    <lastmod>2024-04-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebe8a968289df782e0ea119/1697538383071-HCBA6ZB5MN4WEKYL0U4B/Growth%2BIgnition%2Bclient%2BAmey.jpg</image:loc>
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    <lastmod>2024-04-19</lastmod>
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    <lastmod>2024-12-11</lastmod>
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      <image:title>Thoughts - BQ 08 - Capture, creating great opportunities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.growthignition.co.uk/thoughts/when-flying-the-kite-of-work-winning-in-a-gale-are-you-a-chicken-or-a-pig</loc>
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    <lastmod>2024-02-27</lastmod>
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    <lastmod>2024-04-19</lastmod>
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    <lastmod>2024-02-27</lastmod>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Morgan Sindall Case Study - Growth Strategy</image:title>
      <image:caption>We started by developing an understanding of which sectors and clients in the area had pipelines of work off into the future, over the next three to seven years. We created a single database of leads by taking data scrapes from Glenigan and Builders Conference, as well as undertaking desktop research on every public body available. We cleaned the data and ran analytics on it to cut it by sector, client, geography and competition. We then overlaid where current relationships were and knowledge of client behaviours, in effect running an early bid / no-bid on every opportunity to aid prioritisation. . This all informed a recommendation of six strategic zones / towns, where we should focus our efforts, and five tactical ones where we should maintain relationships. Marketing - based on the strategy, we then worked to develop a tactical marketing plan and B2B strategy to drive aligned activity and spend to propel the pipeline, returning maximised ROI.</image:caption>
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      <image:title>Morgan Sindall Case Study - Account Planning</image:title>
      <image:caption>We then developed Account Plans for the top five prospects and top four current clients. We relationship mapped the clients with the senior team, breaking down all the key players within clients and their stakeholders, assigning leaders to work with Jeremy on each account and building out a plan of action to land and expand our influence.</image:caption>
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      <image:title>Morgan Sindall Case Study - Capture</image:title>
      <image:caption>As opportunities became clear, we created full capture plans for longer term pursuits (9 months+ from tender) and accelerated pursuit plans for those that were sooner. These gained sponsorship from the leadership team, driving aligned thinking and action in pursuit of the deals, ensuring we leveraged absolutely everything we could pre-bid to be as well positioned for the win as we could be.</image:caption>
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      <image:title>Morgan Sindall Case Study - Proactive Proposals</image:title>
      <image:caption>As a tool to gain senior influence with prospective clients with programmes of projects, we developed some proactive proposals to be used as entry point discussion topics for meetings with senior stakeholders. In many case we took the philosophy that ‘if we shoot for the stars, we might hit the moon’ - going in with big ideas to solve their business problems at a senior level and then working our way down, gaining sponsored introductions to key decision makers</image:caption>
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      <image:title>Morgan Sindall Case Study - Bidding</image:title>
      <image:caption>Although not in our scope of services for our work with the area, Jeremy was drawn in to working on some bids, supporting on a couple of national framework bids, and supporting the NHC Pre-Con team with bid strategy on pursuits that had transitioned from capture to live bids, including successfully on Glebe Meadows School with Milton Keynes Council. Jeremy also provided access to specialist supply chain members in visualisations and an educationalist.</image:caption>
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      <image:title>Morgan Sindall Case Study - Marketing</image:title>
      <image:caption>Jeremy supported the business with specialist marketing services where required. He delivered contact data analytics to event preparation, edited PR pieces, and wrote award entries, including one currently shortlisted with the Herts Chamber of Commerce for Large Business of the Year.</image:caption>
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