Executive Summary Writing Training
Learn how to write winning Exec Summaries
Executive Summary Writing Training
Half day course | £300+VAT Per Person
We navigate the arts and sciences of writing compelling executive summaries and discuss why they should be totally focussed on your client, not you.
The content follows best practices covering how to develop your win strategy / messaging and then how to communicate that to clients through the development of a compelling executive summary.
Delivered over half a day or two interactive webinars.
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Win Strategy
Client need and insight
The ‘What’ – what the client needs
The ‘Why’ – why they need it
Hot Buttons – what is important
Environmental analysis
Relationships – who’s who and influence
Competition - what we need to defend against and attack
SWOT – what do we maximise and mitigate
Proposition development - Why you?
Differentiators - why are we different in the detail?
USPs - our ‘Big Ticket’ value points
Value Propositions
Accelerated Value Proposition development (for shorter bid periods)
Executive Summary development
Overview
Best practices, including client focus
Structure
Drafting
Dos and don’ts
Review
How we deliver
The programme is bespoke to you, with engagement prior to delivery on the types of opportunities / tenders you face, key issues / areas for improvement etc.
Private MS Teams and video recordings available
The cohort are assigned a private MS Teams site where materials are placed in advance of sessions, homework / research is set between each session, interaction can take place during the week and the recordings are placed for catch up or referring back to.
Each session is recorded with videos available to the cohort for three months after the sessions to refer back to.
