AI-Powered Bid Writing: The Complete Training Course
A one-day, five-part programme that shows leaders, bid and capture teams exactly where AI genuinely helps across the tender lifecycle.
Most bid teams are already using AI. Not many are using it well. Generic drafts that read like every other bidder's submission. Confidential client data pasted into free tools without a second thought. Hours spent fixing what AI got wrong instead of saving the time it promised.
This course fixes that. It gives your team a proper process, not just a few clever prompts.
No hype. No vague "AI will change everything" waffle. Just a structured, practical course built around real UK public or private sector bidding, with prompts, templates and frameworks you can use on your next tender.
Course format and fee
One day course - £400+VAT per person
Minimum of four attendees. Fees capped at £4000+VAT for 11 or more people. Max group size 20
What's covered
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Part 1: Foundations, Tool Selection & Governance
What AI actually is (and isn't), how to choose the right tool for your team, and the data security and ethical guardrails that keep your organisation safe.
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Part 2: Capture, Strategy, Storyboarding & Solutioning
Using AI to structure pre-bid intelligence, sharpen win themes from real evidence, and speed up solution development and storyboarding, without losing the judgement that wins bids.
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Part 3: Compliance, Writing & Prompt Engineering
The single most valuable skill in the course: extracting a full compliance matrix from an ITT in minutes, plus a reliable, evidence-bound writing workflow with a proper grounding in precise prompt engineering.
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Part 4: Human Oversight, Review & Risk
A practical Pink, Green and Red team review process with AI built in at every gate, and the confidentiality and IP rules every bid team needs to know.
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Part 5: The Future of AI in Bidding
Where evaluation and procurement are heading, and the skills your team needs to stay ahead of it.
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Next Steps and Implementation
A specific close out surgery session on your next steps in implementing AI in your bidding moving forwards
What our clients Say
Jeremy is an engaging and inspirational presenter who easily puts people at ease with both his extensive theoretical and practical knowledge of bidding and capture processes alongside his calm and supportive demeanour.
Matt Light — Bid Excellence Lead,
Wincanton
Jeremy and the team have been immensely helpful, both in providing training for our technical staff and in building a robust bid process. We have already received some very positive client feedback on the quality of our submissions .
— Chris Wheaton, Director,
Quod
We’ve already seen a noticeable improvement in win rates, an improvement in the bidding experience with everyone knowing the part we need them to play.
— Bob Bradley, Group Sales Director,
Restore Harrow Green
Who should attend?
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who need their team using AI safely, not experimenting with confidential data in free tools
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who will be responsible for developing the solution and running the service once the business is secured
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who want to work faster without producing generic content
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who want to understand how to leverage AI effectively in the bidding space
Your Trainer - Jeremy Brim
APMP Accredited Bid Writing, Capture and KAM Expert
Growth Ignition is led by Jeremy Brim, the award winning business capture expert and APMP Accredited Practitioner.
AI in Bidding and Winning Work
Jeremy has taken a keen interest in the implementation and leverage of AI in winning work and bidding. He has worked with a range of clients on their approach to analysing their needs, specifying and procuring AI enabled bid platforms or the use of non-bid specific platforms (Co-pilot, Claude, etc). He is a board advisor to Bid Management and Writing platform BidScript and partners with a collection of AI enabled bid writing consultancies in their development.
The key lessons he’s learned is that AI is an enabler. It must underpin a robust best practice bid process, with clear roles and responsibilities and good communication.
25 years of experience
Jeremy Brim brings 25 years of experience as a capture and bid management professional across both the public and private sectors. Leading successful work winning functions spanning professional services, outsourcing and construction - Jeremy has secured an enviable collection of high-profile projects, programmes and frameworks with blue chip clients around the globe.
Early on his career Jeremy developed a specialism in UK and European public sector tendering, in both central and local government, which is still called upon today. The robust compliance driven nature of public sector proposals provided a great grounding to expand his experience in to the private sector, securing large scale frameworks and programmes with corporate clients.
For more than 15 years he has led business development, capture and tendering training programmes for Directors, Partners, Associates and Graduate schemes.
Frequently Asked Questions
No. The course is built for bid and capture professionals and their stakeholders, not technologists. If you can use a web browser, you can do this course. We start from the basics of what AI actually is before moving into practical application.
Do I need any AI experience to do this course?
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We focus on the underlying skills, ie: prompt engineering, structuring evidence, running a proper review process, rather than teaching one specific platform. Those skills transfer across ChatGPT, Claude, Copilot or whatever your organisation has approved. We do recommend bringing access to your own organisation's approved tool for the hands-on exercises, not a personal or free account, given the confidentiality content we cover.
Which AI tools do we use on the course?
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The course is built around real UK public sector tenders, ie: ITTs, SQs, the Procurement Act 2023, because that's where the compliance and evaluation rules are most specific. That said, the core skills, ie: compliance extraction, evidence-based writing, structured review, apply just as well to private sector bids.
Is this only for UK government and public sector bidding?
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Will this replace our bid writers?
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No, and that's not the point. The course is built around a simple idea: AI can extract, structure and draft faster, but the judgement, the relationships and the final verification stay with your team. We spend real time on where AI genuinely helps and where it's a liability if you're not careful.
As a one-day, in-person or virtual workshop, split into five parts. It can also run as a modular series if that suits your team's schedule better, ie: split across several shorter sessions rather than a full day.
How is the course delivered?
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Yes. This is the most common way we run it. We will run a design call with you ahead of delivery to tailor the examples and exercises to your sector and your own live opportunities where possible, so the team leaves with something directly useful rather than generic case studies.
Can you deliver it in-house for our team?
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A roadmap to the development of working prompt library, templates for capture briefs, compliance matrices and storyboards, a repeatable three-pass writing process, and a clear view of what should and shouldn't go near an AI tool. It's a working toolkit and runway, not just a set of slides.
What will my team actually leave with?
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How many people can attend?
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The course works for a single bid team or a wider group across your organisation. Let us know your numbers and we'll confirm the right format and pricing for your group. But we try to keep groups to between four and 20 people.
ready to level up your bid writing?
Get in touch for details of our AI Bid Writing Workshop
who we have worked with
Client success stories
