Association of Proposal Management Professionals (APMP)

APMP Certification Courses

APMP overview

We can deliver live training programmes for employers / groups in-person or online in the certifications of Association of Proposal Management Professionals (APMP), the global professional body for bids and proposals people.

about apmp

APMP offers the world’s first, best and only industry-recognised certification program for professionals working in a bid and proposal environment. APMP certification is the only global standard for developing and demonstrating proposal management competency.

Anyone, anywhere, can attend our training courses and then go on to take and pass APMP online exams *

* there are additional charges for membership and to take exams paid to the APMP via their examination partners APMG.

Close-up of a blue card or paper with a slight embossed pattern.

Achieving APMP certification

  • Demonstrates a personal commitment to a career and profession

  • Improves business development capabilities

  • Creates a focus on best team practices

  • Gains the respect and credibility of peers, clients and organisational leaders and, in some cases, additional compensation

  • Reinforces bid/proposal management as an important role within an organization and not as an ad hoc function that anyone can perform.

APMP Foundation Training

One day course for business

Our APMP Foundation programme is designed specifically for aiding attendees in preparing for and passing their APMP Foundation examination (ie for your bid team personnel). We work through the APMP Foundation study guide subject areas in order of priority / weighting for the exam. We deliver the programme in one day in-person or over four two-hour interactive webinars, with attendees set reading homework / research between each session. Each session is recorded with videos available to the cohort for three months after the sessions to refer back to.


One day course

Our APMP Capture Practitioner course leverages APMP best practice, bringing to life all the Capture related elements of their Body of Knowledge, as well as some additional added value content from our own methodology and experience. We teach how to drive successful capture planning and execution through pinpoint research, aligned tactical marketing reach-back, co-creating solutions and extending influence with - the right people, right place, right time - having insightful conversations with clients.

  • We can deliver the programme in person in one day, over four two-hour interactive webinars or hybrid.

  • The cohort are assigned a private MS Teams site where materials are places in advance of sessions, homework / research is set between each session, interaction can take place during the week and the recordings are placed for catch up or referring back to.

  • The programme is bespoke to you, with engagement prior to delivery on the types of opportunities you face.

  • Each session is recorded with videos available to the cohort for three months after the sessions to refer back to.

APMP Capture Practitioner training


APMP Bid Writing Micro Certification

One day course

The APMP has recently mobilised new micro-certifications, including this one on Bid and Proposal Writing. It provides recognition for APMP best practices and the essential skills required to write compelling bids and proposals.

Our Bid and Proposal Writing Micro Certification training / preparation course covers all the related elements of the body of knowledge for the exam, including:

  • Focus on the Customer

    • Identifying Requirements for Compliance and Responsiveness

    • Customer-Focused Proposal Writing

    • Executive Summaries

    • Features, Benefits, and Discriminators

    • Persuasion

    • Proof points

    • Proposal Theme Statements

    • Unseating the incumbent

    • Value Propositions

    Create Deliverables

    • Developing and Delivering Presentations

    • Graphics and Action Captions

    • Headings - Signposting

    • Orals

    • Page and document design

    • Persuasive Writing

    • Proactive Proposals

    • Proposal Organization

    • Q&A Response Development

    • Resumes - CV and Team Profiles

    • Strategy and Win Themes

    • Writing Clearly

    Use Tools and Systems

    • Content Plans

    • Interviewing Subject Matter Experts

    • Proposal Library

    Manage Processes

    • Review Management


APMP Exec Summaries Micro Certification

The APMP has recently mobilised new micro-certifications, including this one on Executive Summaries. It provides recognition for APMP best practices and the essential skills required to write a compelling executive summary.

Our APMP Executive Summary Micro Certification training / preparation course covers all the related elements of the body of knowledge for the exam, including:

    • Following the client's instructions

    • Strategically assigning writing and review responsibilities

    • Best practices in length and positioning

    • Using a customer-first structure

    • Appling principles of clear writing

    • Visualising with graphics, charts and images

    • Reviewing and testing the exec summary

Client success stories

What our clients say


Jeremy is without a doubt one of the best brains on Capture Planning that there is in the UK right now. Not only is Jeremy hugely knowledgeable on the subject, with a wealth of practical experience, but his no-nonsense approach makes a refreshing change from traditional teaching methods. For anybody looking to gain this accreditation or who needs help translating the principles into real life, I would definitely recommend Jeremy!

—Rebecca Ridley, Head of Bids and Proposals, Rullion

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