Bid Writing Training
Learn to write winning bids with GROWTH IGNITION
Bid writing training course
Two day course | £7500 + VAT
Our exclusive bid writing training programme helps attendees understand how to deliver their desired business growth and beat their business plan by winning more tenders.
The programme includes both in room/online exercises and round table discussions, and leverages real world examples, to help you understand the tendering process.
The content is delivered by Jeremy Brim, a work winning specialist with 20 years of experience in pursuit of clients and opportunities of all sizes across the private, public and federal sectors on a global, regional and local scales.
Lead Trainer
Learn more about Jeremy
Jeremy Brim
THE AGENDA
What we cover in our bid writing training programme
Our Bid Writing Training covers what a tender is, the tender process, and the roles and responsibilities of your bid team members in detail, with a deep dive into each phase of the bid process, including:
Our Bid Writing Course Modules
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1. Research and Pursue
Thoroughly researching opportunities and their environment to inform the bid decision and to position yourself to win.
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2. Bid Decisions
Making robust collaborative decisions on whether you can win, how you will win, and making the commitment of the right resources.
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3. Win Strategy and Kick Off
Developing your proposition, win themes and commercial strategy and then kicking off the development of content, with everyone aligned.
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4. Solution and Story
Designing a winning valuable service delivery model and using storyboarding to break down questions and criteria to develop winning responses.
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5. Write and Price
Further developing the content outlined in the storyboards into compelling responses and ensuring you are on track to deliver a winning bid to your client.
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6. Review and Finalise
Using your review gateways and skills to improve your document to take it from a good to great .
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7. Sign off and Submit
Making sure you achieve appropriate and diligent sign off of your proposals internally and safely prepare your bid submission for delivery.
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8. Handover and Mobilise
Providing a seamless handover of the secured work to your delivery team to set them up for success. Learning lessons for next time.
Who should attend?
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should attend to develop their understanding of enabling higher conversion rates through: insight and positioning, high quality input into your strategy and win themes, their part in informing your commercial strategy, helping the team to storyboard compelling content and maximising document impact through robust client centric reviews.
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who are regularly nominated to lead proposals should attend to understand: their responsibilities and required behaviours, how they should select a winning bid team, how to develop your strategy, win themes and solution, their role in ownership of the commercials and risks, how to review your submission to drive quality and to provide impact and how to coach the team to pitch and present with confidence.
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who will be responsible for developing the solution and running the service once the business is secured should attend to further develop: their approach to building winning service delivery models that deliver value and innovation for the client, their skills in leading the deconstructing of requirements and questions to generate compelling content, and how to lead the presentation with impact and capture the clients attention as the lynchpin of the delivery team.
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should attend to build on their techniques and approach to: mobilising bid teams to succeed, engagement of senior colleagues in value proposition development, project management, process and governance of tenders, and how to maximise outputs from meetings and to facilitate high impact reviews. They should also attend to see how they can help their teams take their presentations and pitches to the next level.
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Bid Writers should attend to hone their skills in writing winning, compelling compliant content. They will learn how to play a part in strategy development, how to engage with stakeholder to storyboard and interview out great base content and then how to write to the client in their voice.
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or subject matter experts (SMEs) should attend to understand the full tendering environment and how to play a winning part in it. They will acquire skills in challenging and verifying strategy, contribution to value adding solution development, and storyboarding and writing compelling responses with confidence.
How we deliver
The programme is bespoke to you, with engagement prior to delivery on the types of opportunities / tenders you face, key issues / areas for improvement etc.
We could deliver the course over two days in-person, either back to back or with a gap in-between. We can also deliver it online or hybrid via a programme of interactive webinars.
Private MS Teams and video recordings available
The cohort are assigned a private MS Teams site where materials are placed in advance of sessions, homework / research is set between each session, interaction can take place during the week and the recordings are placed for catch up or referring back to.
Each session is recorded with videos available to the cohort for three months after the sessions to refer back to.
ready to level up your bid writing?
Get in touch for details of our bid writing course
Growth Ignition is business to business and business to government focused, providing courses and capability tools to organisations for groups of employees.
the bid toolkit
We do however also own the bid toolkit, the online bid process and guide with baked in training videos and tools to download for individuals and small businesses.
The bid toolkit contains the same bid writing training content in video form for individuals to consume when it suits you wherever you are.
Bid Writing Training for Individuals
APMP Certification Courses
Association of Proposal Management Professionals (APMP)
APMP offers the world’s first, best and only industry-recognised certification programme for professionals working in a bid and proposal environment.
APMP certification is the global standard for developing and demonstrating proposal management competency.
Growth Ignition and our Bid Toolkit brand are authorised training organisations with the APMP, accredited to teach all their professional certification courses. We are members of the UK Chapter, APMP UK.
Public Sector Bid Writing Training
Two day course | £7500 +VAT
We can deliver our bid writing training programme with a specific focus for bidding for tenders with the public sector, federal or regulated industries. The same overall approach and course is followed, but with public sector biased content, exercises and examples.
Executive Summary Writing Training
Half day course | £2500+ VAT
We navigate the arts and sciences of writing compelling executive summaries and discuss why they should be totally focussed on your client, not you.
The content follows APMP best practices, covering how to develop your win strategy / messaging and then how to communicate that to clients through the development of a compelling executive summary.
Delivered over half a day or two interactive webinars.
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Win Strategy
Client need and insight
The ‘What’ – what the client needs
The ‘Why’ – why they need it
Hot Buttons – what is important
Environmental analysis
Relationships – who’s who and influence
Competition - what we need to defend against and attack
SWOT – what do we maximise and mitigate
Proposition development - Why you?
Differentiators - why are we different in the detail?
USPs - our ‘Big Ticket’ value points
Value Propositions
Accelerated Value Proposition development (for shorter bid periods)
Executive Summary development
Overview
Best practices, including client focus
Structure
Drafting
Dos and don’ts
Review
Presentation Training
one day course | £6000 +VAT
Our presentation training course focuses on preparing a winning presentation that demonstrates you have listened to your clients requirements and have the best solution for their needs.
Delivered over half a day or over two interactive webinars, this objectives of the course are to enable your teams to:
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Make smart choices on presentation format
Structure a presentation effectively
Present with impact
Answer questions skilfully
Support your proposal to a successful conclusion
Client success stories
What our clients say
Since the recent deployment and training we’ve already seen a noticeable improvement in win rates, an improvement in the bidding experience with everyone knowing the part we need them to play and what good looks like, as well as better adherence to our governance standards.
— Bob Bradley, Group Sales Director, Restore Harrow Green