Leadership Development Training In Business Growth & Winning Work
Empower your leaders to drive growth and win more work with our expert-led training. Learn B2B/B2G strategies, account-based marketing, Key Account Management, capture planning, Bid Writing and client experience excellence.
Join our Leadership Development Training designed for ambitious leaders who want to grow their business, lead with confidence, and secure high-value B2B and B2G opportunities.
Lead Growth. Win Work. Transform Your Business
Group / Company Bookings
One day course - £600+VAT per person
Minimum of four attendees. Max group size 40
We can deliver training for employers for groups of people in-person at your offices or online via a programme of interactive webinars. The programme includes both in room/online exercises and round table discussions, and leverages real world examples, to help you understand the work winning process.
THE AGENDA
Our curriculum covers every stage of the business growth lifecycle, blending strategy, leadership, and execution
Our Growth Leadership Course Modules
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1. Business Growth Fundamentals
Understand B2B and B2G market dynamics, growth models, and strategic planning.
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2. Leading Business Growth
Develop leadership skills and behaviours to inspire teams and drive accountability.
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3. B2B/B2G Funnels & Market Research
Build effective B2B/B2G sales funnels and leverage market intelligence for optimised market, sector, client and opportunity analysis.
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4. Account-Based Marketing
Develop pinpoint targeted marketing and events plans directed solely at your real addressable audience for your pipeline, optimising ROI and outcomes
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5. Key Account Management
Planning and execution of structured high performing account management strategy - maximising lead generation, account growth, client retention and cross sell through improved quality of insight and conversation.
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6. Capture
Successful capture planning and execution for strategic deals through pinpoint research, co-creating valuable solutions and extending influence with - the right people, right place, right time - having insightful conversations with clients.
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7. Bidding Excellence
Bid Leadership, the tender process, and the roles and responsibilities of your bid team members, with an overview of each phase of the bid process
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8. Client Experience & Retention
Delivering exceptional value post-win and build loyalty for deep relationships and repeat business.
What our clients Say
Jeremy has supported me for a number of years on a variety of work winning activities from training and strategic advice on bidding through to maturity modelling and process creation. His knowledge of the built environment market and how to win work from consultancy and contractor perspectives is excellent
— Julian Henley, Partner, RLB
Jeremy and the team have been immensely helpful, both in providing training for our technical staff and in building a robust bid process. We have already received some very positive client feedback on the quality of our submissions .
— Chris Wheaton, Director,
Quod
We’ve already seen a noticeable improvement in win rates, an improvement in the bidding experience with everyone knowing the part we need them to play.
— Bob Bradley, Group Sales Director,
Restore Harrow Green
Who should attend?
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who are regularly nominated to lead growth, winning deals and proposals should attend to understand: their responsibilities and required behaviours, how to develop your strategy, how they should select a winning bid team, win themes and solution, their role in ownership of the commercials and risks
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who will be responsible for developing solutions and running the service once the business is secured should attend to further develop: their approach to building winning service delivery models that deliver value and innovation for clients, their skills in leading the deconstructing of requirements and questions to generate compelling content, and how to lead the presentation with impact and capture the clients attention as the lynchpin of the delivery team.
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should attend to develop their understanding of enabling higher conversion rates through: insight, client selection and positioning, high quality input into your strategy and win themes, their part in informing your commercial strategy, helping the team to storyboard compelling content and maximising document impact through robust client centric reviews.
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should attend to build on their techniques and approach to: supporting the business in executing on its growth strategy, mobilising capture and bid teams to succeed, engagement of senior colleagues in value proposition development, project management, process and governance of tenders, and how to maximise outputs from meetings and to facilitate high impact reviews. They should also attend to see how they can help their teams take their presentations and pitches to the next level.
How we deliver
The programme is bespoke to you, with engagement prior to delivery on the types of opportunities / tenders you face, key issues / areas for improvement etc.
We could deliver the course over one day in-person or tow half days, either back to back or with a gap in-between. We can also deliver it online or hybrid via a programme of interactive webinars.
Private MS Teams and video recordings available
The cohort are assigned a private MS Teams site where materials are placed in advance of sessions, homework / research is set between each session, interaction can take place during the week and the recordings are placed for catch up or referring back to.
Each session is recorded with videos available to the cohort for three months after the sessions to refer back to.
How we add unique value
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Unique Specific Added Value
We bring unique expertise and insights that will develop and embolden your training content and tools in these key added value areas.
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1. Capturing Direct Awards / Negotiations
Positioning for, shaping and negotiating deals direct with private sector clients or via direct award in the public sector (e.g., via a CCS framework or similar vs competitive tenders). We have direct experience of optimising this approach.
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2. Frameworks Vs Project Bidding
Reflecting the different strategy, targeting, capture and bidding activity required to secure key frameworks vs individual project bidding
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3. Alliancing and Teaming
We are experts in modern procurement models, including the new world of alliancing/FAC1 form of contract for securing alliance deals. And we work with clients to shape their teaming strategy for major frameworks.
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4. Innovation
Considerations required for pursuing innovative approaches as part of your clients solutions, with the commercial/payment terms required and other technical and supply chain considerations to have in mind
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5. Public Sector point scorers
Leveraging USPs in softer (but key) public sector differentiator areas such as social value, sustainability, and modern slavery
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6. The Procurement Act
The Procurement Act 2023 coming into force in Feb 25 will herald significant change to how public sector clients procure and how we bid. We bring expertise in getting ahead of preparing for the change, how to engage clients to shape good outcomes and what bidding will look like in the future.
who we have worked with
ready to level up On your Growth?
Get in touch for details of our Growth Leadership course
Client success stories
