Blog 20 - Transforming Work Winning and Business Growth for B2B and B2G Firms
The blog this week is from Jeremy
Transforming Work Winning and Business Growth for B2B and B2G Firms
Over the past few months, I’ve shared a lot about how B2B and B2G firms can double their margin—not by chasing more bids, but by transforming how they approach growth from the ground up.
Many organisations believe their lack of success in winning deals stems from poor bid writing. It’s understandable—around 500 people a month in the UK search for “bid writing training” on Google. But bidding is just the end game. It’s the final step in a much longer journey that starts with strategic clarity and ends with client satisfaction.
The Funnel That Fuels Growth
To truly transform your business, you need to build a growth funnel that starts with:
Market Research & Business Planning
Understand where to fish, with whom, and for what kind of work. Focus on opportunities that are profitable and enjoyable for your team.Targeted Marketing & Positioning
Use that insight to shape your messaging and outreach to the right decision-makers.Key Account Management & Capture
Build relationships and pursue the right deals with intent and discipline.Bidding
Only then do you write bids—well-informed, strategically aligned, and positioned to win.
This isn’t just a process—it’s a mindset shift. And it needs to be baked into the DNA of your organisation.
From Training to Transformation
You can’t expect a few days of training to magically change outcomes. Real transformation requires a medium to long-term commitment. Here’s how we help our clients embed lasting change:
1. Sponsorship
Leadership must back the change. That means no more fudging bid/no-bid decisions or role modelling poor behaviours. Leaders need to champion the funnel and support their teams in pursuing growth the right way.
2. Communication
Everyone—from the C-suite to reception—should understand their role in growth. A simple one-page business plan can help communicate the vision and align the team.
3. Process
Map out your end-to-end growth process—from planning to delivery. Define clear roles and responsibilities (RACI-style) so everyone knows what part they play. Bake these into job descriptions and performance objectives to ensure accountability.
4. Capability Building
Most organisations lack the skills to execute this full funnel. That’s where we come in. Growth Ignition is one of the few (if not the only) firms that can train your people across the entire growth lifecycle—from business planning to bidding and client experience.
But it’s not just about structured training. We help you:
Identify competency gaps
Deliver microlearning at the point of need
Inspire mentoring and coaching
Reinforce learning over time
Embedding Growth for the Long Term
When everyone’s objectives align—from junior staff to senior leaders—the business moves in lockstep. Growth becomes a shared responsibility, not a siloed function. And that’s when transformation happens.
So if you’re ready to move beyond tactical bidding and build a growth engine that delivers sustainable results, let’s talk. You might be able to figure it out yourself—but if you want to accelerate the journey, we’re here to help.
Other Resources
We’re on a mission to help companies like yours win more work.
Here are some other free resources that should help you too. Feel also free to share them with friends and colleagues:
Last call for our Discounted Bid Writing Training Interactive Webinar Boot Camp - A condensed one day bid writing training webinar that aims to help attendees improve their ability to write winning tenders and proposals. Book your place here.
Bid Writing Training - Learn to write winning tenders here.
Writing Crown Commercial Services Bids - Learn to tackle the challenges of writing CCS tenders here.
Our free work winning Podcast, the Red Review, can be found here.
You can also follow Jeremy on LinkedIn for hints, tips and insights here.
100% Typo Guarantee—Our blog posts are free-range. It was hand-crafted with love and sent out unfiltered. There was no review queue, no editorial process, no post-post revisions. Therefore, I can pretty much guarantee that there is some sort of typo or grammatical error or literary snafu. Got a business to run and a four year old to Dad. Sorry.