By Jeremy Brim, Managing Director, Growth Ignition
The Procurement for Innovation Playbook, published on 5 November 2026, tells public buyers to describe the problem rather than the solution, engage the market early, and buy innovation in funded, gated stages through the Competitive Flexible Procedure. In construction it will land first in digital and tech, then in modern methods of construction (MMC), then in mainstream projects. The suppliers who help shape the challenge before any tender will be the ones who win the scale-up work.
I've spent my career on the bidding side of public sector construction, from Mouchel and EC Harris to leading a large bid team at Mace, and now coaching contractors and consultants at Growth Ignition. This is one of the more important procurement documents I've read in a while, and here's why.
What does the playbook actually say?
The Procurement for Innovation Playbook is the newest of the government's Sourcing and Consultancy Playbooks. Central departments and arm's-length bodies have to apply it on a "comply or explain" basis, and the wider public sector is expected to apply it proportionately. It sits alongside the Procurement Act 2023 and the Construction Playbook.
The big shifts:
Challenge statements, not specs. Buyers describe the problem, why it matters and what success looks like, ideally tied to a metric, and leave the solution open.
Early, ongoing market engagement. Preliminary market engagement notices on Find a Tender are used to test the challenge, how mature the market is, timelines and funding routes, with a deliberate push to include SMEs and scale-ups.
The Competitive Flexible Procedure as the main vehicle. One procedure can run solution design, feasibility, prototyping and piloting before the contract is awarded. (If you're new to it, start with our guide: What is the Competitive Flexible Procedure and how do you win under it?)
Funded competition. Buyers can pay shortlisted suppliers to develop solutions, on a reimbursement-only basis.
Gated, agile delivery. Discovery, alpha, beta and live, with stage gates that allow a project to stop, scale or pivot. Stopping at a gate is described as sound management, not failure.
Pilots with a runway to scale. Buyers should plan the scale-up before the pilot starts, and a competitively developed solution can then be directly awarded to scale.
Supplier-friendly IP. By default the supplier keeps the IP it creates and government takes a licence to use it.
Where will it show up first?
Digital and tech, without a doubt. The playbook leans on the DDaT Playbook's agile phases, and its own case studies are mostly digital. The standout is the MHCLG planning decision tool, where an accelerated Competitive Flexible Procedure cut procurement from around 48 weeks to 18.
For construction that means the first wave will be things like:
AI and data tools for planning, consenting, design checking and asset management
Digital twins, sensors and monitoring for estates and infrastructure
Safety tech on site, ie: wearables, plant proximity and inspection drones
Carbon measurement and reporting tools
Buyers like this territory because pilots are cheap, quick to test and easy to stop. Contractors and consultants who already have a tech partner, or their own digital product, can get involved now.
Why is MMC next?
MMC is the natural second wave because it has the same profile as tech: product-led, protected by IP, and designed to be piloted and then repeated. The Construction Playbook already pushes platform approaches and standardisation. This playbook hands buyers the commercial tools to actually buy them.
Expect to see:
Challenge-led competitions for components and kits of parts, ie: "a classroom, ward or custody suite delivered in X weeks at Y carbon"
Funded prototyping and factory trials before a full contract is let
Pilots on one scheme with a committed runway to roll out across a programme
Licensing and replicability clauses so other authorities can adopt a proven system without starting again
The supplier-keeps-IP default matters a lot here. MMC manufacturers have always worried that public clients will take their designs. That worry now has an answer, and it should bring more of them to the table.
And then mainstream construction?
Yes, but slower, and it will look different. Big buildings and infrastructure don't suit funded prototypes in the way an app does. What will carry across is the thinking:
Outcome-based briefs. More tenders framed around a problem and a measure, ie: carbon per square metre, time to open, whole-life cost.
Earlier, more structured engagement. Market engagement notices used as a genuine design conversation, not a box-ticking event.
Staged commitments. Pre-construction phases with clear gates, where a project can stop or pivot without anyone losing face.
Innovation lots inside frameworks, and dynamic markets that let new entrants in between refreshes.
More dialogue, demos and presentations, and less reliance on the written bid alone.
Most contractors aren't set up for this. Their bid teams are built to answer questions, not to help a client shape them.
Is this what the New Hospital Programme should have done?
Possibly, yes. The New Hospital Programme (NHP) set out to standardise hospital building using MMC, and was originally promised as 40 new hospitals by 2030. In practice the central Hospital 2.0 design was developed first, with the market brought in afterwards to deliver it.
The results so far:
The National Audit Office found delivery slower than expected, both on individual schemes and on the Hospital 2.0 template, which held up funding decisions.
After the reset, full completion is now projected for 2045-46.
The Public Accounts Committee warned that wave 1 would be the first to use the unproven Hospital 2.0 design, which wasn't due to be finalised until summer 2026.
Trusts had to hit an MMC target of around 70% in their business cases, set from the centre.
Run through this playbook, the approach could have looked quite different:
A challenge statement, ie: deliver a safe, flexible ward or clinical block at X cost per bed, in Y months, at Z carbon.
A Competitive Flexible Procedure with funded design and prototype stages, open to MMC manufacturers and contractor-led teams, not just one central template.
Real gates, so weaker ideas could be stopped early and the best ones developed.
A pilot on early schemes with a committed runway to scale across the programme.
Direct award to scale for the winning systems, with the supplier keeping the IP and government licensing it.
To be fair, hospitals are safety-critical, and the playbook itself says risk appetite should be low on safety. NHP has also now moved to a long-term alliance model: the £37bn Hospital 2.0 Alliance framework appointed 10 contractors in March 2026, and 11 partnerships were signed in July 2026. The lesson for the next big programme is simple, though. Test the market's ideas before you lock in the design, not after.
What should bidders do now?
Start treating the tender as the end of the process, not the beginning.
Watch Find a Tender for preliminary market engagement notices and treat each one as a capture trigger. (We cover how in How can contractors find public sector construction work before it gets tendered?)
Go into engagement with evidence, metrics and a view on how success should be measured, not a product pitch.
Sort out your IP position before you share anything.
Plan how you'd get through each gate, and build the scale-up story into your pilot from day one.
Get your people ready for dialogue, demos and presentations, because the written bid won't carry you alone.
If a project is stopped at a gate, capture what you learned and stay close to the client.
This is the kind of capture work we do every day at Growth Ignition, from capture training and co-solutioning to competitive dialogue and presentation coaching. If you want a quick view of how ready your team is, get in touch and ask about our growth maturity benchmarking.
Related reading
Sources
The Procurement for Innovation Playbook, GOV.UK (5 November 2026)
Update on the New Hospital Programme, National Audit Office (January 2026)
Government resets New Hospital Programme, Building Better Healthcare
£60bn hospital rebuild faces fresh delay danger, Construction Enquirer
Winners confirmed for £37bn Hospital 2.0 Alliance Framework, Building Better Healthcare