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In the world of B2B and B2G bidding, preparation is everything. Yet too often, businesses wait until a tender drops before seriously evaluating their chances of success. By then, it’s often too late to close critical gaps.

In a packed room at Altura’s inaugural London Lunch and Learn session, Jeremy Brim delivered a masterclass on how modern bid teams can become the strategic growth engine for B2B and B2G businesses.

Leadership's lack of understanding in bids and contracts is a hidden strategic failure costing companies dearly.