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Most organisations approach “improvement” the same way they approach a health kick: they add more. It feels safer. It feels diligent. It feels like progress.

Let’s look at the most common pitfalls organisations face when aiming to win a place on a CCS framework — and how you can avoid them.

When it comes to winning work, everyone loves the idea of compelling narratives, powerful win themes and standout propositions.

But here’s the truth: none of that matters if you fall down on the basics.