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The Red review - CRM, much more than a system
In this episode Jeremy is joined by Kirsty Collin, Global Head of CRM at Gleeds, to talk all things customer voice. We work through what customer relationship management is (and isn't), what utopia looks like, where most firms find themselves in it and where to start to make improvements.
The Red Review - Winning with account based marketing
In this new episode, Jeremy talks to Morgan Sindall Construction Marketing Manager Darren Carter about how joining the dots right through the deal funnel, and particularly how hard wiring marketing activity to the pipeline is key. We talk about the differences between B2C and B2B marketing and what we can learn from each in winning work.
The Red Review - DBT Partnership, free business growth challenge and winning work abroad
In this episode Jeremy talks to Robin Hill at the DBT about what support the department can offer all UK businesses, our work with them as Growth Ignition and our new free business growth challenge taking place in January
The Red Review - Christmas chat with Julian and Jack (Copy)
In this episode, Jeremy catches up with friends Julian Henley, Partner at RLB, and Jack Strickland, founder of the Whole Nine, on the year we have had and the year ahead of us in winning work.
The Red Review - Our Growth Ignition Rebrand
In this episode Jeremy talks through the rebrand of Growth Ignition with creative, web design and SEO expert Krishna Solanki of KSD. They talk through the need for change, the creative journey and some of the geeky detail on why SEO is so key to supporting the sales funnel.
The Red review - Driving through the sales funnel with Jack Strickland from The Whole Nine
In this episode, Jeremy is joined by Jack Strickland from a new marketing and work-winning agency - The Whole Nine. We talk about the throws of launching a new business in our space and the power of marketing and sales funnels, enabled by data, in driving opportunities through the pipeline, reducing cost of sale and improving conversion rates.
The Red Review - Marketing and Winning Business Abroad
This months episode features Janina Neumann, German/English Speaking International Creative Director and Social Value Practitioner. Jeremy works through an agenda with Janina of marketing abroad, account-based/targeted marketing, languages and business cultures, interrelationships with sales/capture of opportunities, and bidding for work abroad.
The Red Review - Career longevity in proposals with Ceri Mescall
In this first episode in our new format, Jeremy is joined by Ceri Mescall to talk about Career longevity in proposals - covering how many people leave a career in proposals because of a pull to something else versus how many leave because of a push away from challenges that are endemic in our discipline, and what we should do about it.