Culture eats strategy for breakfast”—but is it that simple? From small consultancies to large contractors, I’ve seen growth in B2B and B2G organisations thrive not from culture, strategy, or process alone, but at their intersection.

Winning public sector work is financially rewarding and impactful, offering stability and prompt payment. The following guide provides practical tips for successfully navigating the often daunting bidding process.

Stop believing clients only buy on price and specs! Learn how to flip the script and reverse engineer solutions based on what customers truly value, not just what they list on the RFP.

In business development, the Pareto Principle (80/20 rule) is key: 80% of outcomes come from 20% of inputs. Recognising this actionable imbalance is crucial for growth.

Explore how high agency transforms B2B and B2G growth. Learn why proactive action, resilience, and adaptability give businesses a competitive edge in complex markets and help teams win work and lead with confidence.

In the world of bidding, qualification is everything. It’s the gatekeeper between your team and the opportunities you pursue — and getting it right can mean the difference between winning work and wasting effort.

Whether you’re targeting enterprise clients or navigating the UK public sector’s evolving procurement landscape, influence is your most powerful asset.

In the world of B2B and B2G bidding, preparation is everything. Yet too often, businesses wait until a tender drops before seriously evaluating their chances of success. By then, it’s often too late to close critical gaps.

In a packed room at Altura’s inaugural London Lunch and Learn session, Jeremy Brim delivered a masterclass on how modern bid teams can become the strategic growth engine for B2B and B2G businesses.

Leadership's lack of understanding in bids and contracts is a hidden strategic failure costing companies dearly.

If, over the next year, we can achieve better representation (especially in public sector procurement), more meaningful engagement and networking, honest conversations about AI, greater equality, and stronger sponsorship, our community will thrive.

Rather than focusing on poor bid writing, B2B and B2G firms can double their profits by changing how they approach growth. Bidding is just the final step in a process that begins with a clear strategy and ends with client satisfaction.

The Procurement Act 2023, which came into force on 24 February 2025, has fundamentally reshaped how public sector organisations buy goods, services and works. For suppliers, this isn’t just a legal update—it’s a strategic inflection point in our approach to growth and our funnels.

In the world of B2B growth, entering new markets isn’t just about hiring someone with connections or launching a few marketing campaigns. It requires a structured, strategic approach that aligns with your business goals, capabilities, and client needs.

Win More Bids: The Power of Effective Reviewing

Learn how a structured 3-stage review process (Pink, Green, Red) can transform your proposals, catch issues early, and lead to consistent wins.

This often-missed step is crucial for crafting compelling, consistent proposals that score maximum points. Learn why 80%+ of organisations miss out on this vital practice and how mastering it can give you the winning edge, even on multi-billion dollar deals.

Compelling CVs are critical to winning bids. Confidence and trust come from personal experience and demonstrating value, not just a list of past achievements. A CV should be easily digestible, allowing you to quickly assess the candidate’s suitability.

We want to get to a place with your bids and proposals where you submit the most beautifully written CVs that nobody ever reads - because they know and trust your people. 

Everyone is time poor. Are people really reading all of your tender submission content? In the public sector maybe, in the private sector - probably not.

In these time poor times, it's super important that we engage the reader and that we're as efficient as possible in getting our message across. So how do we make our content come alive within the constraints we've got?

Procurement people often tell us that they’re robots - that everything’s black and white, and that if you write the perfect bid you’ll win the deal. But that’s just not true. Humans make emotional decisions, and then crowdsource data to back up those decisions. So, if you attack them in clarifications and make them look silly - when they come to read your bid and score it, they’re going to start with a low score in mind.